Know Your Audience! -How Blumhouse Does It...

What does J Lo have in common with the horror movie industry? Well, a lot whether you readily know about it or not. You've heard me mention before how A-List actors and celebrities are no longer shying away from horror movie projects? But why do we see actors like J Lo, more and more, grace the silver screen under a well-known horror movie label? Well, Latino audiences are apparently the 'silver lining' to a sometimes dwindling box office. This fact made news in Variety a couple of weeks ago as the article explains how latinos tend to line-up for a good scare when looking for a movie.

The movie Boy Next Door that features Jennifer Lopez along-side a hot and young male lead may just be the formula to success when ticket sales are low. At least this is how Jason Blum of Blumhouse Productions looks at things. Earlier last year in 2014, Jason is getting accolades for his indie-produced flick Whiplash which demonstrates the breadth of expression that Blum plays with as far as his taste in movies. In short, he takes calculated gambles with what projects he chooses to associate his brand with.

For nearly 8 years now, Blumhouse Productions made their name (and money) for advertising themselves as "that horror movie company" that makes, well, creepy movies. But what incentives can you enjoy when you become successful in the box office? Well, if you choose your projects carefully like Jason Blum, you get to continue on, branching out from the horror genre, and sign major deals with Universal Studios, etc. to make whatever kind of movie you want! This is just another reason why a chose to make horror movies first and then branch-out into other genres. And, as always, it will work because I won't have any qualms about choosing the best stories to be adapting to the big screen.